// Book comparison
The 22 Immutable Laws of Marketing vs Abaft The Funnel
Which should you read? A side-by-side comparison of The 22 Immutable Laws of Marketing by Al Ries, Jack Trout and Abaft The Funnel by Rudyard Kipling.
The 22 Immutable Laws of Marketing
by Al Ries, Jack Trout
Abaft The Funnel
by Rudyard Kipling
At a glance
| The 22 Immutable Laws of Marketing | Abaft The Funnel | |
|---|---|---|
| Rating | — | — |
| Pages | — | — |
| Reading time | — | — |
| Published | — | — |
| Author | Al Ries, Jack Trout | Rudyard Kipling |
| Category | Marketing & Sales | Short Stories |
| Publisher | — | — |
Choose The 22 Immutable Laws of Marketing if…
- → You're interested in marketing & sales.
- → You want the higher-rated book (/5).
Choose Abaft The Funnel if…
- → You're interested in short stories.
Key takeaways — The 22 Immutable Laws of Marketing
- ✓ Focus on being first in a category to gain a competitive edge.
- ✓ Prioritize perception over reality to influence consumer choices.
- ✓ Narrow your focus to a specific niche for effective marketing impact.
Key takeaways — Abaft The Funnel
- ✓ Abaft The Funnel features thirty-one captivating short stories by Rudyard Kipling.
- ✓ The collection explores themes of camaraderie and adventure set against the vibrant backdrop of the sea.
- ✓ This FREE audiobook is narrated by volunteers, making Kipling's work accessible to all listeners.
The verdict
If you want the higher-rated, shorter read, start with The 22 Immutable Laws of Marketing. If you specifically need short stories, Abaft The Funnel is the better fit. Both summaries are free — no signup required.
❓ FAQ
Is The 22 Immutable Laws of Marketing or Abaft The Funnel better? +
The 22 Immutable Laws of Marketing has the higher reader rating (null/5 vs null/5), but "better" depends on your goal. The 22 Immutable Laws of Marketing focuses on marketing & sales, while Abaft The Funnel focuses on short stories. See the verdict below.
Which is shorter, The 22 Immutable Laws of Marketing or Abaft The Funnel? +
Page counts are not available for both books, but both can be summarised from the key takeaways on this page in under 10 minutes.
Should I read The 22 Immutable Laws of Marketing or Abaft The Funnel first? +
If you want the quicker, higher-rated read, start with The 22 Immutable Laws of Marketing. Otherwise read whichever matches your current goal — both summaries are free on BookAudio.