// Book comparison
The 22 Immutable Laws of Branding vs Abaft The Funnel
Which should you read? A side-by-side comparison of The 22 Immutable Laws of Branding by Al Ries, Laura Ries and Abaft The Funnel by Rudyard Kipling.
The 22 Immutable Laws of Branding
by Al Ries, Laura Ries
Abaft The Funnel
by Rudyard Kipling
At a glance
| The 22 Immutable Laws of Branding | Abaft The Funnel | |
|---|---|---|
| Rating | — | — |
| Pages | — | — |
| Reading time | — | — |
| Published | — | — |
| Author | Al Ries, Laura Ries | Rudyard Kipling |
| Category | Marketing & Sales | Short Stories |
| Publisher | — | — |
Choose The 22 Immutable Laws of Branding if…
- → You're interested in marketing & sales.
- → You want the higher-rated book (/5).
Choose Abaft The Funnel if…
- → You're interested in short stories.
Key takeaways — The 22 Immutable Laws of Branding
- ✓ Understand the importance of the Law of Leadership to establish your brand as the first in its category.
- ✓ Utilize the Law of Focus to create a single word that captures the essence of your brand.
- ✓ Apply the Law of Sacrifice by recognizing that to gain something, you must give up something else in your branding strategy.
Key takeaways — Abaft The Funnel
- ✓ Abaft The Funnel features thirty-one captivating short stories by Rudyard Kipling.
- ✓ The collection explores themes of camaraderie and adventure set against the vibrant backdrop of the sea.
- ✓ This FREE audiobook is narrated by volunteers, making Kipling's work accessible to all listeners.
The verdict
If you want the higher-rated, shorter read, start with The 22 Immutable Laws of Branding. If you specifically need short stories, Abaft The Funnel is the better fit. Both summaries are free — no signup required.
❓ FAQ
Is The 22 Immutable Laws of Branding or Abaft The Funnel better? +
The 22 Immutable Laws of Branding has the higher reader rating (null/5 vs null/5), but "better" depends on your goal. The 22 Immutable Laws of Branding focuses on marketing & sales, while Abaft The Funnel focuses on short stories. See the verdict below.
Which is shorter, The 22 Immutable Laws of Branding or Abaft The Funnel? +
Page counts are not available for both books, but both can be summarised from the key takeaways on this page in under 10 minutes.
Should I read The 22 Immutable Laws of Branding or Abaft The Funnel first? +
If you want the quicker, higher-rated read, start with The 22 Immutable Laws of Branding. Otherwise read whichever matches your current goal — both summaries are free on BookAudio.